Fake No More
Aug 5th 2007Nik AgarwalTechnology/Internet
Looks like the author behind the Fake Steve Jobs blog has been outed. I’ve been keeping up with the blog for some time because of the dry humor the author uses. Believe me, since the blog started, hundreds have been trying to figure out who the real author is. Surprisingly, the blog is only 14 months old and is already one of the most popular blogs that people visit for humor. I have to admit, I thought that the real Steve Jobs was the original author behind the blog as a way to mock himself and laugh at others without incurring the wrath of his PR team.
The 14-month-old blog has intrigued and delighted Silicon Valley insiders with its arch comments on Apple, the technology industry and the music business, and turned the hunt for the identity of its anonymous author, the Fake Steve Jobs, into a virtual party game.
So who was it? Apparently the machine behind the blog was Daniel Lyons, a tech writer for Forbes.com. He was outed by Brad Stone, a journalist at New York Times.
Personally, I didn’t want the original author to be outed simply because the mystery made the blog that much more interesting. The real Steve Jobs has visited the site and has said he enjoyed some of the posts and thought they were funny. What are your thoughts on the outing of the fake Steve Jobs? I’m not sure what is in store for the blog, but the author does say this:
pple faithful, here in our darkest hour I know what you’re thinking: What’s next for FSJ? Well, I’m taking a few days off to sit in a lake and do some yoga and meditation and non-thinking. Then I’m coming back next week, badder than ever, with a new sponsor — my homeboys at Forbes.com. Turns out they’ve been reading FSJ and liking it too. Who knew?

